Pegasus Theatre Redesign
Where epic stories take flight
How might we make the site more engaging as to attract, and retain talent and patronage for Pegasus Theatre Chicago?
Existing site hero image and main sections
Objectives:
Work with stakeholders to create new designs & pages
Inject a younger energy into images, layout and formatting
Clean up navigation for simpler use & ease.
Reimagining Potentials with Style
Iteration example: how we show up
-
Before
Our main problem here is the site didn’t reflect the communities it represented in hero imaging, with clunky navigation and endlessly long pages of text and poor quality images that would appeal to almost no-one
-
After
We made public involvement easier, gave the site an overall brand and visual facelift, reorganized the site content to enhance the site navigation and made the site more engaging and inviting.
Mobile first
We wanted our mobile presence to be just as polished as the finished website again with the mindset that younger audiences will view on thier devices.
Clearly refined updates.
Visit our updated prototype in the link below